If you have a complaint about the editorial content which relates to Comments have been closed on this article. In 1935, after a long, distinguished career on the track, Graham Walker began to draw on his gifts as a writer and journalist. Please re-enable javascript to access full functionality. The Mosaic Company: "We Help the World Grow the Food It Needs". Sadly, he passed away last month at the ripe old age of 97. During the early 1960s his main accounts were Vauxhall cars, the Mars confectionery firm and Petfoods, whose products Walker was obliged to endorse to shopkeepers by solemnly opening a tin of Kit-E-Kat and consuming the contents (in those days mostly whalemeat) to demonstrate their wholesome nature. He retired from the agency in 1983 to be a full-time freelance commentator, finally retiring in 2000. For 10 years from the late 1950s his main work was for ITV, covering these rugged events in a style updated from that of his father, who had commentated on motorcycle racing for radio on the prewar BBC. So, why am I going on about Murray and Mars Bars? Meeting on Monday, with the creative guys pretty subdued, Murray as always bounced into the room. and the Fry Kids are all characters who have been used to advertise, Harry Enfield's Mr. CholmondleyWarner (played by Jon Glover) and his manservant Grayson It was there that he noticed four men in military uniform standing around, one of whom looked just like his father. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself. Carving out a slogan became the thing to do as firms realised that a catchphrase that grabs attention could be worth its weight in gold. But in 1997, after ITV paid a stupendous 60 million for the Formula 1 broadcast rights, Walker signed with the opposition and became the commercial channels main motor sport commentator. Joining Masius, Wynne-Williams as a graduate in the media department in 1965 Murray was one of my first board account directors. Its a lap record!. This account already exists. Murray Walker - Commentator and Ad-man Posted on 13th March 2021 // Brand, Blog Murray Walker, Advertising, strapline By profession I may be a marketer but at heart I am a motorsport loving petrolhead and saddened to hear about the death of Murray Walker - to me he was the voice of motorsport. By 1895, he spent 100,000 a year on advertising - an astonishing figure for the era. His break into motor racing commentary came via the public address system of the Midland Automobile Club, at a combined car and bike meeting at the Shelsey Walsh hill climb in Worcestershire. IT is now recognised as an integral aspect of advertising that can help make or break a product. F2: Boschung takes maiden series win in hectic Sakhir Sprint Race, TECH TALK: F1's development race is on in Bahrain, VISOR CAM: Check out some spectacular driver's eye footage from Fernando Alonso in Bahrain, HIGHLIGHTS: Watch the action from an ultra-close final practice session in Bahrain, FP3: Alonso narrowly leads Verstappen and Perez in final Bahrain practice session. According to his autobiography Murray spent most of his advertising career on the management side. (soft drink), Advertised by Ian Botham, Jack Charlton: "Bet you can't eat three", "Taste the rainbow" (confectionery, of UK origin launched in 1974), 1974 advert voted "most iconic of all time" in 2006 (Cadbury convenience food), Confectionery product, advertised by Mr. T while driving a tank, "You're never alone with a " (cigarette), Advertised by Jeremy Bear and the Honey Monster (breakfast cereal) "Tell 'em about Plans for the huge SmartParc development on the former Celanese site, which will create around 5,000 jobs, received a major cash boost. For more F1 videos, visit http://www.Formula1.comFollow . But it was in the commentary booth where he was destined to become best known. Anyway, thats enough from me. His greatest hits were printed on T-shirts and coffee mugs. Then an executive at McCann Erickson, the worlds largest advertising agency, who had heard Walkers motor racing commentaries, offered him a job with the companys automotive account and doubled his salary to 2,000 pa. Two years later, in 1959, he joined the London advertising agency Masius and Fergusson and stayed with them for the rest of his career. 1104 W Geneva Dr, Tempe, AZ 85282-3431. Walkers broadcasting was confined to weekends, while he spent his weekdays earning a steady living. Image Source. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60's. Joining Masius, Wynne-Williams as a graduate in . Walker was an assiduous student of form, mixing with riders and officials in the paddock before the off, then taking up his position with the microphone, often in a windswept commentary box open to the elements. heraldscotland.com is tackling this problem by allowing only subscribers to comment. His incredible enthusiasm and knowledge made his commentaries intense and gripping, and his Murrayisms became an endearing part of racings rich lexicon. 08-19-2015, 10:17 AM . But the intensity of fighting in which he was involved, helping to liberate Bremen and Lubeck before ending the war on the Baltic coast, left its mark. Here, in his latest monthly column reflecting on the news over the past month, our Press and PR Executive Robin Johnson, looks at the headlines. Copyright 2017 MAA Coms Ltd, in partnership with, John Ayling: Murray Walker, Trill budgie food and me, on John Ayling: Murray Walker, Trill budgie food and me, Grey Group moves swiftly with Schmitt as new CCO, Andrew Tate stars as unlikely advocate for equality on International Womens Day, MAA Ad of the Week: Liquid Golds Your Grandmas Energy, Indie agency Dude wins Affinity Petcare in three-way pitch, Why its a good time to support a free MAA, JAA Media's John Ayling: an invitation to creative agencies, Translated's Lara brings some creative sunshine, Havas Media regroups with new Entertainment division, The Media and Marketing podcast: pitching on Zoom, Mother launches Media by Mother to challenge the media agency establishment, JAA's John Ayling: crickets return to Channel 4 is a great opportunity for advertisers - and the game, Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance, How TV gambling ads are changing in the UK, Talon CEO Barry Cupples: how technology has created a new world of Out of Home, Talons Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home. He was as cherished a feature of the race-day tapestry as the closing bars to Fleetwood Macs The Chain, the former F1 theme music that he chose as his first track on Desert Island Discs. This website and associated newspapers adhere to the Independent Press Standards Organisation's Listen back to his F1 commentaries and you can hear, amid all the hysteria, the care with which he enunciated every syllable. Away from two wheels, Walker made his mark in the advertising world, where he continued to work long after his commentating career had taken off. That says it all about a remarkable man of wonderful character, who really was a legend of his sport. As ever, the team here at Marketing Derby have been working tirelessly to promote and support all the great things that are happening in our city. Most of those present knew this corner of the Ardennes forest solely through the noise of Formula One engines, but Walker remembered a time when it had been ablaze with shot and shell. When the family moved to Enfield, north London, Murray attended Highgate School, where he became a prefect, captain of shooting, a crack shot and, to his own surprise, excelled at Divinity. In the past, the journalists job was to collect and distribute information to the audience. Both ads here are d Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares, Greys Campopiano to take creative charge of McCann and McCann Worldgroup, New Commercial Arts debuts for Nandos in major brand makeover, Romaine calm: Asdas pun keeps customers happy, The7stars scoops Peoples Postcode Lottery 66m media, Saatchi hits the audio button for Pregnant Then Screwed, All In recruits Young Lions for agency inclusion survey, Next15s Elvis and rival MSQ join agency hiring round. Where James was laidback, yet could be very outspoken and critical, Murray would stand, grasping the mic as he shouted into it, and part of his charm was that he was so rarely critical or negative in what he said. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. from 1997 to 2002, "To our members, we're the fourth emergency service", "They're tasty, tasty very, very tasty": Kellogg's breakfast cereal, Graeme Murray Walker was born on October 10 1923 at Hall Green, Birmingham. I work in advertising as well and I'm just extremely curious to what position Murray filled in. "Go to work on an egg" remains one of the most famous advertising slogans. They maintained that partnership for 13 years, and Murray succeeded his parent when Graham died in that final year. And finally, we move on to play and goodness knows we all need a bit of play in our lives at the moment! We are now starting to see brighter skies ahead, with the phased lifting of lockdown and the reopening of our much-loved venues and the return of our favourite events. As editor of the failing magazine Motor Cycling he reversed its fortunes and made it a match for its rival Motor Cycle. 10. The race, won by Nuvolari, had needed to be rescheduled after the German invasion of Czechoslovakia. (Read the full story here. I look at them with envy., We all make mistakes, but when I made mistakes there was no filter between me and the consumer., I was often in the pit lane the noise was indescribable and I've no doubt that is why my hearing was affected., Andrea De Cesaris, the man who has won more Grands Prix than anybody else in the history of Grand Prix racing without actually winning one of them., Somebody said once 'Follow the money' and that is what it is all about., I want to say so much more than I have time for.. At first this involved Walker watching the race on a Eurovision feed at Television Centre before dubbing commentary on to an edited half-hour of highlights called Grand Prix. Keep Walking. Over the years, Ive been to many physical ABEs, which have taken place in a packed Derby Theatre. He had greater success in motorcycle trials, however, particularly in the International Six Days Trial where he won a gold medal, and the Scottish Six Days Trial in which he received a first-class award. Television was crucial to its success. But 'Pleasure You Can't Measure' sounds like a wishy-washy, meaningless statement. Slogans created in the 1930s for brewer Guinness (still cranking them out in 2001, with lines such as "good things come to those who wait") have also lasted the course. Newsquest Media Group Ltd, Loudwater Mill, Station Road, High Wycombe, Buckinghamshire. I make prophecies which immediately turn out to be wrong., You can cut the tension with a cricket stump., And Michael Schumacher is 37 seconds ahead, so he can refuel the car, change all four wheels, take off his helmet, have a smoke and a cup of tea, and rejoin in first., It's lap 26 of 58, which unless I'm very much mistaken is half way., And here comes Mika Hakkinen, double world champion twice over., And he's done that in a whisker under 10 seconds, call it 9.7 in round figures., Mansell is slowing it down, taking it easy. Another budgie ad (ironic, considering his later collaboration with James Hunt, who had a "light green cock" according to the IPC publication Cage & Aviary Birds) had the slogan "An only budgie is a lonely budgie", cunningly urging people to get an extra dumb bird and thus double their Trill consumption. He performed similar roles at other companies before joining the Masius and Fergusson advertising agency where he spent the rest of his advertising career. Walker Snr was a works rider for Norton who competed in the Isle of Man TTs. Murray, who had been commissioned into the Royal Scots Greys in 1941, under a pompous squadron leader disappointed to find that his name was not Murray-hyphen-Walker, was driving a Sherman tank through the shattered Walloon countryside as the Ardennes counteroffensive took hold. series) and Peter Kay (20025 and 201011 "'Ave it!") Even today, two decades after he stopped live commentary on F1, his remains the most mimicked voice. And yet Walker did not simply emerge fully-formed as the gaffe-prone soundtrack to Sunday afternoons. He could laugh at himself, too. Registered in England & Wales | 01676637 |. (Read the full story here. On another occasion he reflected simply that the status quo could well be as it was before. We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse. Murray Walker, born October 10 1923, died March 13 2021, The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. Mr Walker was an account director in charge of the Mars business at the advertising agency where the slogan was coined in 1959. inaccuracy or intrusion, then please Murray's best quotes - known as Murrayisms - included: "There's nothing wrong with . You will never find a better advertising agency. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60s. ), Meanwhile, further afield, plans for a new Lidl Bottling Plant at Foston a 50 million investment were confirmed. Two of Hall Green's finest: legendary F1 commentator Murray Walker with 1992 F1 World Champion Nigel Mansell. Staying on the work theme, progress continues to be made on some major job-creating developments, both in the city and county. 'Murray Walker we adore you' - Formula 1 legend in his own words He did not become a full-time F1 commentator until 1978 - and even then he initially dove-tailed it with his advertising. He moved to promoting Dunlopillo products, supervising publicity for their installation in the rebuilt Houses of Parliament and the 1951 Festival of Britain. (Read the full story here.). That same year, 1996, he was deservedly awarded an OBE for services to broadcasting and motor sports. urray Walker, the man credited with coining the slogan "A Mars a Day Helps You Work, Rest and Play", today said the decision to rebrand the snack to make it appeal to women was "destroying an icon". claiming that they taste better because the tobacco is toasted 87 Salisbury Street ik I am late but it is rly simple to turn this off. It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse. Marketing Derby has already agreed to sponsor one of the chalets at the Market Place venue this year where some exciting events are set to take place over the summer. Some 70 years of exposure to loud engines and age-related hearing problems left Walker with impaired hearing in both ears. Who could forget such pearls as: Unless Im very much mistaken which I am!, This would have been Senna's third win a row, if he'd won the two before or There are seven winners of the Monaco Grand Prix on the starting line today, and four of them are Michael Schumacher.. RT @postwarhistory: Remember these? Such was his passion that even Murray Walker's infrequent mistakes were endearing. A slogan is an advertising tagline or phrase that advertisers create to verbally expresses the importance and core idea of their product or service. He was 54 by the time the BBC entrusted him with lead microphone duties on F1, the fulfilment of a lifelong quest in which he combined his broadcasting with a full-time advertising career. His passion and enthusiasm for the sport was infectious. The original slogan suggested that the seller would benefit from the product - even if we couldn't prove it. At one level, he found them exhilarating, once admitting over a Motorsportlunch: War brought misery, pain, deprivation and tragedy, but its a terrible thing to say it also brought excitement. After all, this was somebody who, as a small child, had burst into tears when he was not given a bath submarine for his birthday. You must be at least 18 years old to create an account, Must be at least 6 characters, include an upper and lower case character and a number, I would like to be emailed about offers, events and updates from Evening Standard. But having won a 250cc heat at Brands Hatch later the same year, he decided to retire at the peak of my inconsiderable form and thereafter confined his motor cycling to weekend commutes between Birmingham and Enfield on his Triumph Tiger 100.