. Lesson Transcript. Jun 2015. The good climate, the cost-benefit ratio and the gastronomy are the aspects most valued by the MICE professionals, while other characteristics such as accessibility from other European countries, the landscape, the gastronomy, the attractiveness of the cities and the good environment, are the factors that make attendees value Spain as the best destination for MICE tourism. A DMC aims to offer the full range logistic services in their specialist destinations: meet & greet, transfers & transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events and gala dinners. Organizing a MICE event will bring advantages to your company and its workers. For the Event Planner, DMC, PCO, or Live Marketing Agency, the customer is a corporation or association in the pursue of having a successful event organized. The MICE Industry can be broken down into four big groups. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. It specialises in all aspects of MICE as well as shopping tours and classic sightseeing tours. Characteristics and Temporal Trends of Regional Tourism Along the IJMS | Free Full-Text | Are the Properties of Bone Marrow-Derived However, while they will not necessarily expect the level of service they would get in a luxury hotel, it is important that the quality of the accommodation is good, clean, and safe. MICE Tourism: what is it and what these travelers look for. The growing trend for including leisure activities whilst on a business trip (bleisure) offers numerous opportunities for local tour operators to enter the market and develop leisure tourism experiences for business travellers. [citation needed] Today it is usually used to boost hotel revenue. Meetings can be short in duration (e.g. What are its main characteristics and what direction is it taking in a future marked by digitalisation and a virtual environment? Many business travellers like to choose and book their own accommodations and opt to stay in locally run boutique hotels, private homes, bed and breakfasts (B&Bs) or guesthouses instead of large chain hotels. Smaller events and individual business travellers are the easiest and most convenient to target. Sustainability is embedded throughout its services and the operator is a Travelife Partner, meaning the operator is committed to sustainability and ready to work towards becoming fully certified. Reported challenges faced by the MICE sector in China include improving sustainability and meeting the increased need for professionals in business travel, events and hospitality. However, although still young, Gen Z make up more than 32% of the global population and are already keen travellers for leisure. The United Kingdom and Germany are the biggest European markets. In October and November 2020, the Ministry of Tourism and Creative Economy (MoTCE) organised the Indonesia Corporate Travel and MICE B2B tradeshow in five cities: Jakarta, Bali, Yogyakarta, Malang (East Java) and Bogo (West Java). This represented a contribution of 1.5% of the national GDP. Considerable market research has been conducted in 2021 to anticipate how the MICE and business travel market might evolve post-pandemic, and most findings are broadly optimistic about the future of the sector. The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. European tour operators that sell MICE products to European business tourists are bound by strict regulations to ensure the safety of their travellers and to protect them financially. Before the pandemic, rapid growth of the MICE segment was forecast to reach US$31 billion by 2026. The Meetings segment is the largest of the four. Let us now make a brief review of the Spanish geography to know which are currently the cities with the most business tourism in Spain. The operator is a member of several associations including the Association of the Indonesia Inbound Tour Operators Association (INTOA) and Pacific Asia Travel Association (PATA). Massive investments in newly built high-quality tourism attractions have made Dubai one of the world's leading international tourist destinations and the fastest . Luxxury MICE is a business travel management company with offices in several locations including Mumbai and New Delhi, which designs bespoke corporate travel itineraries for the domestic and international market. Many conferences may move towards a hybrid approach of online and physical attendance. Bleisure experiences may be included and costed within a whole business travel package for the delegate(s). Developing and supplying travel products for bleisure offers particularly strong opportunities to local tour operators and there are clear benefits: Table 2: What Makes a Great Bleisure Destination? Visits to branch offices or headquarters of the company. For the tourism sector: The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. Do your research. Source: Expedia Group Media Solutions, Unpacking Bleisure Traveller Trends. What are the prices for MICE tourism products on the European market? Innovative creativity is needed to design original event concepts, select the right venues and market effectively. This means that hybrid events (a mix between virtual and in-person events) are likely to increase. info@dextailstands.com, This website uses cookies to analize the visits and to give you the best experience. The 2022 numbers show that tourism is back in Cologne. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions. PDF A Profitable Destination for Meeting Tourism Empirical analysis of the cross-cultural information searching and Exhibitions provide an opportunity for businesses to showcase their products or services. We care about making events a sustainable experience and always keeping ourselves updated to encourage innovation. By contrast, associations are often not-for profit, host large conferences and events for their members, which are complex and take a long time to plan. The order here is: this industry is relationship driven. Benefits for destinations by MICE tourism well planned agenda in advance large (international) groups bid on by specialized "convention" bureaus process of marketing and bidding is normally conducted well in advance of the actual event, often several years MICE tourism is known for its extensive planning and demanding clientele greater profitability In recent years, a change of trend has been perceived in these types of events towards places which offer a pleasant climate, seeking warm climates which allow this type of MICE events to be held year round. As MICE event has a limited duration, it can boost the economy of a whole city, country or region. MICE in tourism is a fast-paced business, which involves an exquisite client management that's reward and the results can be seen right away. s/n,Partida del Moralet, 03502 Benidorm, Alicante, Espaa, Phone : +34 96 500 43 00Email : comercial@grandluxorhotel.com, This site is protected by reCAPTCHA and the Google, Meetings with partners, clients or workers, Attending corporate events related with the workers activity (congresses, seminars, fairs, showrooms). MICE tourism: A simple explanation - Tourism Teacher At the beginning of 2021, social events were expected to begin the recovery of the MICE industry, followed by the entertainment events sector. This is good to engender customer confidence when considering travel. Thus, instead of tiring training, the event can be the ideal environment to communicate something, in a friendly way, about the work of employees. Mexico is an emerging market in the business travel sector. There are so many opportunities in the meetings industry, that it might even become the main economic activity of a country. A wide range of people, services and skills are involved in the MICE industry such as sponsors, planners, convention and visitor bureaus, meeting venues, accommodation, suppliers, planners, event management and participants themselves. It has provided services for a range of corporate clients, many of which are featured on its website, and features a range of gallery images to showcase its products. Take time to really find out what their needs are so you can effectively tailor your services to them. View TRAVEL AND TOURISM UNIT !.xlsx from SM20 12534 at Bellaire High School. Looking from inside: what experts in the field say. Dont forget to check these other essential checklists to master event planning skills: Your email address will not be published. DOCX Faculty of Hotel and Tourism Management - hrmars.com Incentive travel trips as perks to motivate employees. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress theyll attend. But as well, their demands and expectations might also be one level higher. Ensure that you can provide reliable Wi-Fi and Internet access. There are numerous specialist operators on the European market. Rachel Ward, Going Places Tours & Travel Zambia. MICE tourism includes travel to meetings (M), incentives (I), conferences (C), and exhibitions (E), of which the conference market is the most lucrative.