Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. I have been digging into the people behind this for nearly three years now, trying to understand who they are and what their plans are, and the phrase truth is stranger than fiction doesnt even begin to describe it. I am glad The Awakening is happening Im just worried that it might be too late. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. . Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. I dont think youre racist per se. But the point is in The Cranky Creatives response, which is spot on. Predictably, not one person had the courage to comment. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. Dont allow our media to control who should or should not be placed on a pedestal. Is this social engineering or some type of reparations for past indiscretions? Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. As a race, were actually the minority of the world, I wonder how many people know this. 5. While 10% of all new marriages are interracial, only 1% are black/white marriages. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. You arent good enough to even get a black man? Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. In answer to your question, its both. Probably just ignore it as a bunch of racists. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. Yes! I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? However selling more product is not one of the reasons they are doing it. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. 4. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. In many ways, the need for diversity in advertising is a numbers game. Do the stories you read there measure up to the advertising portrayal? The need to check boxes has destroyed any sense of creativity within our culture. Amen! And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Use the right people for the message you convey. Usually any family consists of a black male, white female and a variety of ethnic children. :p. Scratch Duck Duck Go. I have just about quit watching network television. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. . Hollywood is not making art at all anymoreits all social engineering propaganda. Ive noticed the absence of white people too. And it all just aint about a disproportionate amount of blacks in commercials. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. Not about racism at all. I saw plenty on my Xbox dashboard whether I wanted to or not. A firestorm indeed, Robert. Reflect the realness of your customers in every ad and diversity will naturally follow. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Thank you. John, you are absolutely right. Make this madness come to a quick stop. This is not realistic or representative. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. There is so much going on that really is inter-related. Gee, Wallace, I wonder. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. An example. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? Interracial couples are 10% of all new marriages, which is material. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. I noticed the shift in black over-representation all the way back to the Obama years. I wonder if I should write to the ad agencies. What is the rationale for this? Interesting observation, Phelan! Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). I agree, The advertisers are trying to brainwash our children. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. And the Asian mixes. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. 2. (See: Jeremys Razors.) I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. ). First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. Photos courtesy of the individual members. Great points, G! They would be absolutely crucified for going this route. In Europe they didnt have a problem with a blonde male lead who was strong-looking. And the viewers are being insulted. It truly boggles the mind. Are they hoping they can influence black families to behave like white families? Ive wanted to ask a black person if they dont just feel really insulted by all this. Everything is about what I FEEL LIKE or I want.. Do not lie, do not cheat, and do not steal from anybody or anything. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. They have been totally emboldened and safe feeling, they dont need to wear a mask. How TV ads perpetuate anti-Black racism - Quartz Its all such a bunch of crap because the WOKE folks have taken over. Tokenism is real. You make some good points, Don. Whay ever happened to hiring someone because they are the best person for the job? If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. Im wondering what the solutions could be? And I think a lot of people instinctively realize this even if they have difficulty expressing it. The Cranky Creative. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. Anyone with healthy self-confidence does not require the culture to prop up their egos. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. (See Coke.) Yes, I agree with the earlier poster in commending you on your courage. 2. CBS has publicly stated that its reality shows will feature 50% non-white participants. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Brad, thank you for your thoughtful comment. Having the belief that you can constantly improve yourself and affect others more positively. I have boycotted every company pushing the propaganda. Movies and tv followed the same trend. Its like the Southpark episode where the rebellious Goth kids say that If you want to be one of the non-conformists, all you have to do is dress just like us and listen to the same music we do. Its so absurd and annoying. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. I believe it, Janet. Thank you. Someone should research who is actually creating these ads! Some want to throw back the hands of time and bring back the old days. Currently the white race has been painted into a corner. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. I totally agree and you would think that white people are completely ignorant of what is going on. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Good comment, ARG. Theyre all disgusting and insult my intelligence. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? Time to turn off the TV. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!!